Today the wonderful Roger Dooley, author of Brainfluence, joins us to discuss the influence marketers have on our decisions. Roger explains how to practically apply neuroscience, behaviour technology, and behaviour research (combined it’s known as neuromarketing) to better market to consumers. How can procurement professionals use neuromarketing directly in negotiations? How do we influence someone to help them make decisions that are advantageous for us?
Roger shows how even a little bit of effort changes human behaviour powerfully to change customer behaviour. Are we really willing to spend more money on a product because we think we’re getting a great deal (when we’re actually not)? How does the low-hanging fruit concept influence our purchasing decisions? What’s the psychological effect of sale tickets and signage on what we buy? What kind of tests is Amazon running on us as we navigate the site and how can we see the tests in action? Do consumers prefer stories to hard evidence, data and statistics?
This is brain science for procurement and sales professionals!
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Guest: Roger Dooley
- ProcureCon West
Code: PI-W19-NN for 25% off