Best-selling author, Matt Dixon changed the selling world when he co-authored the Challenger Sale. He holds a Ph.D. in political economy from the University of Pittsburgh and a BA with honors from Mount Saint Mary’s University in Emmitsburg, Md.
Matt has also has co-authored two additional best-selling books, The Effortless Experience and The Challenger Customer.
Matt digs deep into insight selling (the broader term for challenger selling) in this podcast and we have a ton of fun talking about modern sales and negotiations practices. I’m a HUGE fan of Challenger Sale and I knew from the moment I read it that I had to have Matt on the show to talk about it
Guest: Matt Dixon