Marty Latz, author of The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates, joins us to help understand how Donald Trump negotiates. Marty has analyzed more than 100 Trump negotiations and shares dozens of Trump’s strategies – highlighting which to use and which to avoid. Regardless of where you stand politically, that one new Trump tactic you gain may make the difference between walking away a winner and leaving empty-handed. What does it all mean for Trump as President? What impact do the tactics of arguably the most polarizing person on the planet have on the U.S.’s position on the world stage? Whether you love him or hate him, Marty looks at the underlying nature of the deals Trump did using an unbiased, evidence-based approach.
Marty also shares his own five golden rules of negotiation:
- Information is power, so get it
- Maximize your leverage
- Employ fair and objective criteria
- Design and offer a concession strategy
- Control the agenda
And how Donald Trump wins and loses on these tactics.
Guest: Marty Latz
Download as an MP3 by right-clicking here and choosing “save as”.
- 2019 SCMA Conference and Awards Gala – 100 Year Celebration
- Discount Code: scma podcast